Integrity
Hallmark operates at the highest level of integrity as demonstrated through our respect for our retailer agreements
Customer First
We’re responsive to customer needs and committed to making the shopping experience easier.
Accountability
We have the highest level of accountability with people in how we treat each other and our partners
Respect
Respect is critical within the Hallmark culture; we treat everyone with the highest level of respect
Excellence
We strive every day to deliver the highest level of excellence both in our products and our services
Category Leading asset portfolio
INDUSTRY LEADER
Globally recognized Market leaderLICENSED PARTNERSHIPS
Expansive licensed portfolioPRODUCT SUPERIORITY
Meets the needs of all consumersLOCALIZATION
• Store specific retailer solutions • Proprietary capabilitiesMARKETING
• National • Personalized • Shoppers • Social media • Hallmark ChannelIN-STORE EXPERIENCE
Best in class merchandising solutionsBRAND EQUITY
#1 Greeting Card BrandBEST IN-CLASS SERVICE
• Precision • Local • QualityGENEROUS TERMS PACKAGE
No franchise feesDEDICATED CREATIVE STAFF
• 2nd largest creative department after Disney • Leader in innovation & creativity- #1GREETING CARD BRAND 2022 Harris Poll Annual EquiTrend Study
- TOP
13%OF ALL BRANDS 2022 Harris Poll Annual EquiTrend Study - #7MOST REPUTABLE COMPANY 2018 U.S. Reptrak 100
No other brand is better positioned to help people show they care than Hallmark.
Hallmark has been in the business for 112 years and is The Leading Brand Greeting Card Consumers Think Of and The Leading Preferred Brand Amongst Greeting Card Buyers (Source: 2021 Greetings Brand Tracker).
Would you like to sell award-winning products from a top brand? Now you can!
Our Greeting Card portfolio includes these diverse top brands:
Perfect for millennials, but connects with all ages
Celebrating everyday moments
Intricately detailed paper craft
Fastest-growing premium brand.
#1 Brand for Humour
Supporting children in need
The breadth of our greetings offering also allows you to cater to your local demographic.
East Asian Themes
South Asian Themes
African-American Themes
Jewish Themes
There’s so much more to choose from:
Ornaments
Gift Presentation
Boxed Cards
Gifting
Our expansive licensing portfolio provides a competitive advantage.
Introduce a new generation to the wondrous stories from the Wizarding World of Harry Potter.
Cheerful Mickey & Minnie gifts and accessories for everyone on your list.
Cards and gifts featuring Charlie Brown, Snoopy and the Peanuts gang.
Our favourites from a galaxy far, far away.
- Dedicated sales support specialist
- Generous installation and terms package
- One-stop shop; minimal need to source social expression products from additional vendors
- Tailored store environments focused on an enhanced customer experience
- Extensive advertising & local marketing supports, including access to a variety of eventing and social media resources
- Proprietary Hallmark Rewards loyalty program for our Gold Crown retailers
- Partnership with Hallmark Channel
- Creative flexibility; our retailers are local business owners – we encourage and empower them to make their store community-right
- Best-in-Class real estate and store design services
- Comprehensive owner and associate training
- Detailed retail window set guidelines for our Gold Crown retailers